Up Periscope

stephen2By Stephen Rhodes

I know, you just figured out how to use Twitter, Facebook and Instagram, and then along came Pinterest.

Well there’s a new kid on the block and it could have interesting implications for business.

Periscope, the live streaming video mobile app purchased by Twitter in February of 2015, has been the talk of the town since its official launch on March 26.

PeriscopePeriscope enables you to “go live” via your mobile device anytime and anywhere. The app enables you to become your own “on the go” broadcasting station, streaming video and audio to any viewers who join your broadcast.

Matt Mansfield at Small Business Trends says “Periscope is an app that truly takes advantage of its mobile platform incorporating notifications and location as well as social sharing (on Twitter of course), live discussions and feedback. A Periscope broadcast in full swing is a truly interactive event:”

If you use Twitter and have the gift of the gab, or can entice others to gab about your business, this may be a great storytelling tool. You need a Twitter account and the app downloaded to your Android or iOS device to get started.

Personal Branding Blog has some suggestions

Insider Videos

Display your knowledge by inviting your Twitter followers to see a live video of you demonstrating how your product is made, walking them through non-secure areas of your work site or even sharing a product demonstration.

Live Q&A Sessions

Invite followers to submit questions during your live broadcast. Similar to the “insider video” concept, encouraging questions on the spot is a great way to showcase your industry knowledge and your ability to communicate effectively with clients and peers.

Hold Focus Groups

Are you in the process of developing a new product or service? Periscope enables you to take advantage of live feedback instantaneously, possibly saving you both time and money. Ask users to vote on color choices, give feedback on a prototype and so much more!

Professional How Tos

Build your personal brand as an expert by offering in-the-moment how-to videos. While YouTube is currently king of the how-to, Periscope offers users the ability to ask questions and for clarification on the spot. YouTube cannot do that!

See the whole blog here.

Like all Social Media tools, you have to evaluate which is best for your business. So don’t forget to measure the results.

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